Blu Dot, a high-end furniture store in NYC, decided to rig a few of their chairs with GPS tracking devices and leave them on the streets of NYC in an experiment, dubbed The Real Good Experiment, to discover what type of people would take them. Once all of the chairs had been taken, the Blu Dot crew tracked down the happy new owners and interviewed them.
This video goes above and beyond the expectations of an average companies marketing campaign. The production value is incredible and it’s obvious that a lot of hard work and time went into its creation. The people at Blu Dot should give themselves a few pats on the back.
(via Kitsune Noir)
Tags: design, furniture
