The Arcade Fire just released a new video for their song We Used to Wait. The video was written and directed by Chris Milk in conjunction with a team at Google using the new HTML 5 web standard – which is worth noting because all of the interactive elements of the video are displayed without the use of plug-ins. It’s cool to see the power of HTML 5 through an artistic lens.
Before the video begins it prompts you to enter the address of the home you grew up in and then it generates a unique video for you to enjoy. Awesome idea, well executed.
Tags: html 5, indie, the arcade fire, video
